15 Must-Have Social Media Marketing Tools for 2022

It has become necessary for most mid-level businesses or those looking to take their business to the next level to utilize at least one social media marketing app.

Till a few days ago it was more than enough to just post content and ads on the major social platforms like Facebook and Instagram but this is no longer the case. Social media takes a toll on everybody, and so humans have started to opt for social media marketing tools to ease their lives as the world is being so fast and hip-happening. We prepared a list of the best social media management software so you can pick the best for your business since there are many alternatives available.

let us explain what a social media management tool is and what it does before we start listing the best tools.

What is a Social Media Management Tool?

Social media management tools help you get new clients, attract more traffic to your site, and interact with your existing customers. It’s essential to use Social media efficiently to grow your business because it is one of the most powerful tools available to small and medium businesses.

You need to learn how to use to so they can be beneficial for your business like other powerful platforms.

This is one of the major reasons that you should invest in a social media management tool. Here is the list of the best tools in the market just for you.

HubSpot: An all-in-one inbound marketing software, HubSpot includes social media management tools that start at $1,120 per month. Social media, email, SEO, and CRM can all be integrated with Hubspot, allowing you to easily compare results across your marketing channels and quantify social ROI.

Salesforce Social Studio: It brings you a wide range of products for enterprises. Salesforce Social Studio helps you to polish your customer relationships by bringing together your marketing, customer service, and sales efforts on social media platforms.

Social Hub: It’s a social media management software used by businesses, agencies, and by the government as well. It might be a great option for businesses their security the most considering its target audience and customers. it can benefit Medium-sized businesses and enterprises.

Khoros (formerly known as Spredfast): It is another social media software offering a great option for big companies. Some of the biggest companies like Patagonia, LinkedIn, and Johnson & Johnson are their esteemed clients. Like them, the software is used and trusted by many companies in all aspects of their social media management. it’s a good option for you if you’re looking for a scalable social media management tool for your growing business.

Buffer: This intuitive, streamlined social media management platform is trusted by small businesses and individuals to attract useful engagement and results on social media. It has been used by many marketers for many years now. Publish, Reply, and Analyze are the three categories that Buffer has divided its product into. You can choose your plan according to your marketing needs.

Hootsuite: Hootsuite is helpful for businesses who want to track their clients and also get the customer’s engagement towards their brand right. The user interface of Hootsuite is easy to learn and provides a wide range of features. It’s well worth looking for small business digital marketers despite being a little pricey.

Social Status: This Social Media Marketing tool is known for helping automate social media reporting by carrying out in-depth analyses of your profiles. Profile, ads, competitor, and influencer are the four levels of analytics provided by the Social Status. It also generates customized reports for all four levels. Facebook, Instagram, YouTube, and Twitter are supported by this tool.

eClincher: Another tool used for publishing content is eClincher. Publishing, engagement, listening, and analytics are the factors covered by it. It offers a simple process of scheduling you just have to pick your accounts and enter your posts. It also helps you to repeat the content over the selected intervals. This tool also supports Facebook, LinkedIn, Instagram, Pinterest, and YouTube.

SocialPilot: This is the SMM tool that manages social media, improves engagement, and schedules social media posts with analysis of results. It also has a feature of supporting bulk posting on different channels of social media. If you don’t have any prior experience in bulk scheduling the template for bulk scheduling might sound a little problematic. However, it lacks social listening and doesn’t support video posts in bulk uploading.

SociAlert: It’s a tracking tool used for tracking your hashtags, keywords, and social accounts. It helps you to avoid all the social noise and focus on the performance of your keywords and hashtags. By using relevant industry-related keywords, you can use this tool to expand your post reach on social media. With the number of posts, impressions, users, reach, and top mentions the tool generates a report. The report is useful in making your next marketing campaign a success.

CoSchedule: Coschedule stands next on the list of affordable and straightforward scheduling tools. It saves your time and extra effort. You can schedule all your content for weeks, months, or years at once instead of dedicating time to post every single day. It’s a perfect tool for a beginner who has never used an automation tool earlier.

Agorapulse: This SMM app helps users to schedule posts and manage messages from users. It chronologically sorts all your business’s comments, mentions, private messages, and reviews in one place. You can also plan, schedule, and collaborate on all your future social media posts on this section of the platform. Users’ comments or feedback about your brand, your competitors, and your industry can also be listened to using this feature. The app is also helpful in offering recommendations on when, where, and what to post based on behavior data.

Oktopost: The scheduled publishing and analytics are offered by Oktopos to measure each post’s effectiveness. It also provides social listening, while monitoring the conversation about your brand, competitors, and your industry to make you understand what to be posted next.

Sprout Social: Sprout Social combines several social media tools just like Hootsuite. You can use Sprout Social for anything related to your content strategy whether it’s social media scheduling or reporting. Sprout Social is one of the few social media management tools that also includes customer relationship management (CRM) features. Another unique feature it contains is that Its reviews rave about Sprout Social’s custom reports. The social reports were so useful and great that they needed no re-editing as per many social media managers. Consider checking out this tool if you don’t want to spend time on your social media reports and get CRM features with your social management software.

MeetEdgar: It’s another SMM scheduling app used for organizing posts weeks in advance. MeetEdgar has also the feature of automatically resharing your most popular posts over time to increase engagement. It saves all of your social posts and is sorted into a library where you can find previous posts to repost or edit. Above all it has live 24/7 support for the app to answer any questions you have on your account.

Wrapping Up: In conclusion, social media plays a major role in the marketing of any brand or product. If you play your moves carefully, use the right social media management apps, and you can master social media marketing. The best social media marketing tools give you a deeper understanding of your campaigns, identify their strengths and weaknesses, and optimize workflows without too much effort!

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